Nowadays, the face of shrinking foreign markets, the domestic slowdown in economic growth of the unfavorable situation, “rural areas” become
Home Appliances
Manufacturers better choice.
Haier New
support “appliances to the countryside”
10 months, Skyworth announced the launch of “rural LCD doubling plan”, the November 13, the leading domestic appliance brands?? Haier held in Zhengzhou, “New autumn conference.” To Haierkasa Emperor series
Refrigerator
Hale represented the glory of the whole new category introduced home appliances, household electrical appliances from more than 500 dealers throughout the province and the province of the mainstream media reporters gathered.
To fully cooperate with the promotion of national “home appliances to the countryside” program, the new Haier autumn conference also launched a number of special research and development for the rural market, refrigerators (freezers),
Washing machine
,
TV
So new. In addition to these special products Haier household appliances for the consistent high quality, fashion features, but also have the power, rodent control board, low-temperature compensation, spray rinsing for rural users and other special features. According to reports, Haier actively responded to the “home appliances to the countryside,” the preferential agricultural policy, Haier’s sales so far reached 80% overall increase in appliance sales Haier countryside system accounted for 43.7% share.
12 companies compete “Going down” places
11 9, home appliances to the countryside to promote products in Beijing opening the project, the tender passion caused a lot of people far beyond expectations. Day, 12 companies participated in the domestic
TV
Appliances to the countryside of the tender, the bidding has become more home appliances to the countryside to participate in a business.
In fact, the company’s enthusiasm not only in quantity, but also in products and bid prices. Auction products for the first time
LCD TV
And 19-inch LCD TV price is only 999 yuan, 26-inch LCD TV Skyworth lowest bid for the 1980 yuan. This appliance stores sold than the big cities the same size LCD TV cheap for about 1,000 yuan.
Chinese home appliance pilot began in the countryside
end of last year, in order to boost rural consumption, as long as farmers purchase of selected electrical appliances, the state directly for the equivalent of 13% of sale price subsidies. But this did not arouse their interest in home appliance manufacturers, until this year, the decline in exports in the household electrical appliance enterprises, 12 domestic and foreign markets become saturated the attack, appliance manufacturers of the appliances to the countryside’s enthusiasm really began to heat up. “Global financial tsunami hit, our exports of household electrical appliance enterprises face ‘bottleneck’, necessary to expand domestic demand to become life, so ‘the countryside’ sought after by the home appliance business.” Yesterday (November 20, 2008),
TCL
General Manager of Creative and Henan branch, told reporters.
Posted by admin | Appliance Manufacturers | Posted on March 26th, 2011
Upstream appliance manufacturers increased competition, leading to more sharing of household appliances containing thin profits, all appliance manufacturers have spared no effort to reduce sales in the middle of circulation, the implementation of the flat channel movement, expect to be in circulation by reducing costs to improve business profits, even in the home appliance industry has always been maverick Gree, also on Aug. 19, 2003, announced an increase in Guangzhou, Shenzhen and a regional stock sales of shares, from shares to full Holdings, which marks Gree abandoned his 1997 and pioneered regional pride and home appliances sales agents build the company’s sales model, a comprehensive reform of the flat into the channel.
Can say that from the view of external conditions, channel giant flat and home appliances chain in the channel in the increasingly prominent role is an indisputable fact, and will continue to be a trend. In this trend, there will be more and more home appliances agents were eliminated by history. However, this does not mean that the group will be home appliances agents from the historical stage, as a whole, home appliances agents certainly have their own value, and they understand the local market, get hold of some of the channels and so on are as home appliances agents to be the overall reason for existence. However, the appliance dealer order to survive, they must themselves make some adjustments to be able to adapt to channel flat and the rise of giant home appliance chain pressure.
1, the integrated appliances to the professional appliance dealer dealer development expertise and strong to do
Decision now most agents are often agents across several industries with N-appliance brands, I know a dealer, agent of the brand from the color TV, refrigerators to washing machines, stereos, fans, etc. and so on, some more involved in all the household appliances industry, it looks very powerful, very powerful, but really refined to a specific industry, its size is also very limited, thus, to the specific appliance maker that this influence extremely limited, so not only can not reduce the purchase cost, more importantly, the appliance maker that channel the low status of the value chain system, the lack of a home appliance manufacturer’s policy support and the cost advantages of agents, how can he in the market competitive.
A result, there is a home appliance as an agent, in order to survive in the market, it is necessary to change the original agent model, how to post, concentrated in a specific industry, to make good use of their limited funds, which focus on agents of a one or a few brands, manufacturers improve their upstream channel the role of value chain system to seek more right to speak, to do large upstream manufacturer’s agents. I came into contact with an appliance dealer, Jiangsu, because in the past two years, focus on audio branding agency, because of its brand positioning its agents are more specific to a certain extent the formation of specific dislocation within the industry operate, as energy and capital are concentrated, their agency brand in the local sales will go up quickly, and quickly create and agents in the industry in audio form a high reputation, and become the agent of key brands across the country to support and agents rely on one.
2, highlighting their logistics functions, to do major appliance manufacturers, “third-party logistics” providers
Upstream channel flat reform, does not mean that manufacturers will take all the flow functions, in fact, the upstream channel for manufacturers of flat campaign, we have to spend a lot of money, material and human resources as a precondition, as manufacturers, will not and can not have so much financial and material resources, manpower to fully enter the circulation they were not familiar with it for them, is worth the look. Most manufacturers of flat channel, is stationed throughout the terminal to the sales staff, in the compressed state on behalf of, on behalf of the same province, fully support the regional household appliances agents, with particular emphasis on regional home appliances agents can be given to manufacturers in logistics flat channel campaign to support.
Generally able to implement flat channels are relatively strong manufacturing business, if you want to continue to be the agents of this class of appliance business, we must inevitably strengthen the logistics in the building, and strengthen the delivery capacity of , must also have some cash flow. Manufacturers in the business flow into the system after the full development potential of their own logistics. While the product may be greater than the profit margin has dropped, but this way, agents own marketing costs reduced in line at the same time, the agent’s take the goods they can be straight up, coupled with year-end manufacturers rebate , together, the profit level should not be too low.
Posted by admin | Appliance Manufacturers | Posted on January 20th, 2011
Paper, the four bottleneck is not resolved after ten years in
Small appliances Enterprises will be “small.”
After 20 years of development of market economy, China’s home appliance development has basically formed the Pearl River Delta, Yangtze River Delta, Bohai Bay lap three major industries, with the tens of thousands of home appliances business, of which 90%
Private enterprise . Form from the operation of enterprises basically divided into three types:
2% of the company is doing the brand, do cultural stage;
90% of companies are doing product, so the edge
Service Stage; 8% of the enterprises in the relationship between the two products that do and do service to do business brand, do business and cultural development stage products in the 90% do, do service companies, home appliance sector, essentially SMEs with annual sales at between 20 million ~ 80 million, many companies after decades of development, but also a breakthrough, but the following bottlenecks in the enterprise development:
A strategic bottleneck Enterprise level decision-making is the business strategy. Because of the market environment for SME development, corporate positioning, market trends and other aspects of error analysis information, together with comprehensive capacity of policy makers and cultural constraints, often committed a strategic blunder:
1, blind speed, the size: big appliances to work as small appliances, home appliances made to work as chemical, home appliance A type of products do ride to work as B class products and so on.
2, content with, too conservative: the majority of SME owner is feet on the field, relying on daring to fight the ideological propensity to develop. By the ability of their culture and integrated binding,
Wealth Accumulated to a certain extent lost
Business Passion. 3, there are strategic, not tactical, ineffective implementation: Many SMEs strategic direction is correct, but policymakers do not pay attention to the overall strategy implementation, direction of the target is not reached.
4, just to develop, do not speak Budget: Analysis of several major brands in recent years lost, not difficult to find just to the development of enterprises, do not speak the budget, a year down the surface of the development of enterprises, but the budget out of control, leading to corporate giant losses, capital chain, supply chain fault, enterprises to close down!
Second, wealth, talent bottleneck With the development of enterprises, enterprise distribution of wealth and talent bottleneck increasingly prominent. 21st century business competition is competition for talent, companies should analyze their ability to meet the system and retain the best talent in the environment, allocation of talents in the market today, the best talent is the most expensive, but for the business enterprise is free because he can get a multiple of the value of their own creation. What wealth of each SME to retain talent? In addition to the wealth of retained personnel are there any? Enterprise is to consider the following factors: reasonable
Salary , Shares, Train , Feelings, happy environment, personal development platform and business vision for the future.
III system, Management Bottleneck With business growth and management problems are gradually revealed: the brain drain, poor communication between departments, performance is not high, the quality is poor, unclear responsibilities, poor management and so on.
Management system to build? Management to manage and people. There is a system and people do not gather, they no way of management, people gathered, strong implementation, management becomes a corollary, the management of the highest state order does not manage. Business owners should focus on considering the “heart” of management.
The manufacture bottleneck Many small and medium enterprises engaged in manufacturing, but manufacturing has not comprehend the essence. Many SMEs do not see a
Injection molding machine , A Stamping Machine, not to corporate self-
Intellectual property rights Is ” Screwdriver “Enterprises. Startups with” screwdriver “is understandable, many enterprises for decades, completing primitive accumulation, have a large number of idle funds of enterprises, there is no sense to import their own pre-production processes related products to enhance market competitiveness.
The four major bottleneck is not resolved, small household appliances enterprises ten years will be “small.”